The Story Behind ESTETH
Every brand has a story to tell, and ESTETH is no different.
The Founder’s journey began with a creative vision to craft unique, high-quality fashion that represents and resonates with each and every woman.
We embrace a design philosophy that beautifully combines elegance, comfort and versatility.
Each garment is thoughtfully crafted to reflect our commitment to exceptional quality and craftsmanship, ensuring that you receive nothing but the best.
The Brand
The brand “ESTETH“, is a commitment of all things fashionable, comfort & luxury.
ESTETH brings to you tastefully crafted; luxe clothing that conforms to no boundaries and celebrates your every beauty, shape and size. The brand is an amalgamation of texture, finesse, style and a whole lot of self-love.
As a label, ESTETH clothing uses high quality fabrics. To keep your body not only cool but also breathable in the sweltering heat to keep you snug and stylish.
Designer
Sanjana Tekchandani Sheth
Founder and Creative Head,
Being a graduate in BA (Hons) Fashion Business Management from the London College of Fashion, I always knew I too wanted to start something of my own. What began as a quiet idea soon grew into a vision—to create a brand that felt both intentional and expressive, where design meets purpose and individuality takes center stage.
Driven by a deep appreciation for detail, fabric, styles, colours and form, I set out to build something that reflects a modern, effortless aesthetic while staying rooted in quality and craftsmanship. Each piece is designed to feel personal yet versatile, made for moments that are both everyday and extraordinary.
This journey is not just about creating clothing, but about shaping a narrative – one that celebrates confidence, femininity, and the freedom to wear who you are.
After 2 complete years of research and sampling, the brand “ESTETH” has been introduced that re-envisions silhouettes with new mechanisms of carefully crafted draw strings and elastics, that will make your garment size fluid.